Hey there!
I am Charan Kommini, a results-driven Marketing Automation Specialist with experience designing and executing email marketing strategies, managing CRM systems, and leveraging social media marketing analytics to drive customer engagement and revenue growth. I am proficient in utilizing platforms such as HubSpot, Salesforce Marketing Cloud, and Mailchimp to create and optimize automated workflows, personalized campaigns, and customer journey mapping. I possess expertise in A/B testing, email template design, API integration, and data analysis to enhance marketing performance and achieve measurable business outcomes.
Charan Kommini
MARKETING AUTOMATION ASSOCIATE
+1-216-467-0999
Email:
Address:
Monroe township, New Jersey
08831
Phone:
EXPERIENCE
Oct 2022 - Present
Marketing Automation Associate
GRM Information Management, New Jersey
Led email marketing initiatives that increased campaign engagement by 25% and improved lead conversion by 20% through targeted automation and CRM integration using platforms like Marketo, HubSpot, and Salesforce Marketing Cloud. Enhanced email deliverability to 98%, implemented A/B testing strategies, and developed API-driven workflows to streamline operations. My work also included ABM campaigns, lifecycle marketing, and analytics reporting via Power BI and Tableau, driving data-informed decisions and measurable business growth.
Nov 2019 - Oct 2021
Honeywell, Bengaluru
Marketing Automation Specialist
Directed IT integration efforts for M&A activities, enhancing the integration of marketing and commercial systems such as Marketo, HubSpot, and Salesforce. Streamlined workflows, reducing manual tasks by 40%, and ensured seamless CRM and marketing platform data synchronization with 100% accuracy. Created custom APIs for real-time system connectivity, optimizing lead management and campaign performance. Developed mobile-first email templates, driving a 20% increase in engagement, and implemented UTM tracking to improve ROI analysis. Applied Agile practices to ensure on-time delivery of key IT projects, while securing cloud-based environments with AWS and Azure.
EDUCATION
Dec 2023
Masters of Science in Computer science
Campbellsville University
During my Master of Science , I gained hands-on experience in integrating cloud-based CRM systems with marketing automation, developing workflows to enhance customer engagement. I also worked on building data-driven dashboards that consolidated multi-channel marketing performance, enabling actionable insights and optimization of campaign strategies. These experiences have strengthened my ability to design and execute automated marketing campaigns, integrate CRM systems, and leverage data analytics to drive business outcomes.
May 2021
Bachelors in Electronics and Communication Engineering
Hindustan Institute of Technology and Science
My undergraduate studies provided a strong foundation in technical problem-solving, system integration, and data communication. Through coursework and hands-on projects, I developed a keen understanding of how technology can drive innovation in marketing and customer relationship management. I also enhanced my teamwork and creative problem-solving skills, which are essential in developing automated workflows, integrating marketing platforms, and optimizing CRM strategies in my current role.
SKILLS
Marketing Automation Platforms - Expert
Email Marketing - Advanced
CRM Management - Proficient
Data Analysis - Proficient
A/B Testing - Advanced
Social Media Analytics - Advanced
EXPERTISE
MARKETING STRATEGY
I specialize in developing data-driven marketing strategies that align with business objectives and drive tangible results. My expertise includes customer segmentation, personalized targeting, and performance optimization to maximize ROI and customer engagement.
AUTOMATION SOLUTIONS
I excel in creating and implementing marketing automation solutions that streamline processes, improve efficiency, and deliver personalized experiences at scale. My proficiency extends to workflow design, lead nurturing, and behavior-based triggers.
ANALYTICS & REPORTING
I have a strong command of marketing analytics and reporting tools to derive actionable insights from campaign data. My ability to interpret metrics, assess campaign performance, and provide clear recommendations contributes to informed decision-making and continuous improvement.